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About AWOK is the UAE’s leading online shopping platform. The ecommerce site is home to reliable, quality products sold at the most competitive prices. Founded by Ulugbek Yuldashev in April 2013, initially sold electronics and gadgets. However the company has grown substantially since, and now sells a wide ranging, versatile product selection including consumer electronics, health & beauty, household appliances, and jewellery; with new items added to the website daily.


Our mission is to make online shopping experience unique and personalised for our users by delivering outstanding value, continous innovation whilst fulfilling our promise of "Always Low Prices" before they know it.


To be the global leader in personalised customers Online Shopping experience.